White is the new orange: Bengals unveil alt look

by Ricardo Gutierrez - For the first time in franchise history, the Bengals helmets will feature white as the primary color instead of the team's traditional orange.

Cincinnati Bengals to switch out orange for white in alternate helmet look play Mad Dog and Orlovsky get fired up over the NFL's top 10 WRs (2:07) Chris "Mad Dog" Russo and Dan Orlovsky debate the top NFL wide receivers after Ja'Marr Chase's omission from the top-10 list in Madden 23. (2:07) 12:36 PM ET Ben BabyESPN Staff Writer Close ESPN Staff Writer Previously a college football writer for The Dallas Morning News University of North Texas graduate CINCINNATI -- The reigning AFC champions will have a new look -- for at least one game. The Cincinnati Bengals unveiled their alternate helmets for the upcoming season. For the first time in franchise history, the team's lids will feature white as the primary color instead of the team's traditional orange. White will replace the primary orange color on the striped helmet that has been featured since 1981. In June, the NFL reportedly issued a memo to clubs allowing the usage of a secondary helmet. Teams that wished to use another helmet had to notify the league by July 31 to gain official approval. Cincinnati joins the New York Giants , New York Jets , Dallas Cowboys and Carolina Panthers as teams that will take advantage of the loosened restrictions. This also marks the second straight year that Cincinnati tinkered with its uniforms. Last year, the Bengals unveiled new jerseys for the first time since 2003. An announcement is expected next week for when the Bengals will wear their white helmets this season, according to a team spokesperson.